Irie Lyfe Jamaica

Irie Lyfe is a family-run Jamaican business based in Airy Castle, St. Thomas, specializing in the production and distribution of natural, honey-based value-added products. Founded by Brian Allen and Barbara Philbert Allen in 2012, the enterprise grew out of the couple’s beekeeping activities. Irie Lyfe manufactures a range of items including body and haircare products, condiments, and mosquito repellents, serving both local and regional markets. The business emphasizes sustainability, wellness, and cultural authenticity in its product offerings.